Shoreditch matures for the Olympic challenge...
Shoreditch
has matured from its early renaissance set in motion by artists
who homed in on a dowdy East End district in the early 90s
looking for cheap studio space.
Still a centre for musicians, arts students, fashion designers and media creatives,
it's stopped being cool and its gotta' great life. Today
it's a thriving business community, a popular social centre
... and most important it's become a community.
Now we're planning for the Olympics - when Shoreditch is set to become the 'social centre' for the Olympians when they take time out from the track and from the Olympic village.
Our challenge is to be able to offer every Olympian cuisine in the restaurants, cafes and bars in the Shoreditch and Hoxton area!

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